EEE - ESSEC Executive Education
- 6 days
- Audience 25 max
- FR
- Please ask
Together with Pierre CASTERA, Director, Service Quality and Customer Experience, Essilor
CUSTOMER EXPERIENCE : HOW TO CONCRETELY IMPLEMENT IT IN YOUR COMPANY ?
According to a well-known study, 80% of executives believe they deliver a superior experience to their customers. When asked, those customers said only 8% of companies were really delivering.
Why such a wide perception bias? How can it be fixed?
Two professional with a wide experience share their tools and methods to make companies truly customer-centric, from the executive committee to field operations. Those methods are based on proven good practices in different industries, both in France and abroad.
The learning experience is very interactive and out of the beaten tracks. You will learn all what you need for your CX initiative in order to identify the most appropriate drivers and really improve your customers’ experience.
Training « HWZ – Hochschule für Wirtschaft Zürich »
- 1 day
- Audience 25
- ENG
- 17/11/2023
Customer Experience session as part of « Customer Relationship Management » cursus led by Jörg STAUDACHER :
Transform your organization from offering focus to customer focus. Develop a unique customer relationship management (CRM) that allows you to manage the customer relationship throughout the entire customer lifecycle. Do you want to gain better customer data and optimally design a CRM system, but are unsure about the right approach? Then this further training CAS Customer Relationship Management HWZ is just right for you.
