Expert in Customer Experience

CUSTOMER EXPERIENCE, THE KEY FACTOR OF YOUR SUCCESS!

Key facts
of management teams feel they delivered a better customer experience than rivals ; but only 8% of their customers agree.
0 %

(source : Bain&Co)

of B2B customers prefer having a problem solved by human connections than with a chatbot although it takes more time.
0 %

(Source : Harvard Business Review, March 2023)

of B2B buyers claim that the supplier doesn’t resolve issues fast enough.
0 %

(Source : Deloitte, 2021)

Our consulting services, our CX expertise

As a Customer Experience practitioner, I help you raise awareness in your organization of the importance of putting the customer at the center of all decisions; To do this, I draw on 23 years of direct customer contact, my experience as CX Director at Michelin, and a global network of experts.

CX-ELEMENTS

Customer Experience Expert

Benoit Rengade is CX Elements CEO. He was Director of Customer Experience for the Michelin Group from 2016 to 2022. He is a founding member of Club CX, created in 2016 with several large CAC 40 companies; he has also been a member of the NPS Loyalty Forum since 2018.

Between 2000 and 2016, Benoit held various commercial responsibilities, mainly in B2B, developing solid experience in contact with customers, particularly in Scandinavia and Japan.

Benoit Rengade holds an MBA from ESSEC Business School in 1991, and studied at UWM – University of Wisconsin, Milwaukee.

“To manage the company, I follow two indicators: RO to measure past performance, and NPS to measure future performance.”

CEO of a large European distribution group

Our trainings

CX Elements creates modules adapted to the needs of your teams and can run sessions in French, English, German or Japanese.

CX-ELEMENTS

References

I have been interacting with Benoit for several years about how best to develop a Customer Experience initiative. His expertise and personality are very much aligned with the task: you can trust him to always propose solutions, advice, and support.

Jean-Francois NOWAK
Jean-Francois NOWAK

VP Customer Relationship Excellence - Schneider Electric

Benoit has had a major impact on making Michelin more customer-centric. Thanks to his vision that still inspire us today. Thanks to the pragmatism that he was able to instill throughout the organization. And thanks to his passion for making this subject important, at all levels of the company.

Julien HANCOTTE
Julien HANCOTTE

Direction Qualité - Garantie de la Promesse au Client, Voice of Customer - Michelin